How many times can you hear the word “stunning” to describe a home before you start to roll your eyes? Or be told, “better hurry, this one won’t last long!” Only to find it there, three weeks later, still in the marketing remarks and still for sale.
Copy and paste marketing is done by those who lack vision and creativity. Properties with this kind of copy appears generic and uninteresting. You won’t get top dollar for an average listing because there’s no emotion…the buyer MUST be able to imagine themselves experiencing daily life in your home.
Your listing will grab the reader’s attention and hold them there as they begin to feel what living there would be like. More than the number of bedrooms and baths, the marketing copy should fill the buyer in on things that they can’t see. Things they have to schedule a visit and see for themselves.
As I like to say, the proof is in the puddin’… go back to the homes I have sold and read the difference for yourself between a copy/paste agent and one with vision and creativity.